Secure finances on blockchain
I was responsible for shaping the complete visual ecosystem of BlockBen and its growing portfolio of blockchain and financial products.
Starting from the master brand, I designed the visual identity, design system, and communication framework that created a consistent experience across every product, platform, and marketing touchpoint. My work covered everything from brand architecture and product identities to key visuals, digital communication, presentations, illustrations, and campaign assets.
As the product portfolio expanded, I defined the visual direction for each new cryptocurrency product while ensuring they all remained connected through one coherent design language.
Alongside the brand and marketing work, I also contributed to the evolution of the BlockBen platform itself by designing UI improvements and helping refine the user experience of the application.
The projects below showcase how a single visual system can scale across multiple products while maintaining a strong, recognizable brand identity.
Holoverz
Futuristic 3D holographic technology.
A cryptocurrency and a series of collectible cards were created around the technology to present the capabilities of the hologram.
eBSO
A cryptocurrency product based on a high percentage of gold, developed by BlockBen.
The digital asset has a gold deposit which grows in proportionally with to the use of the Natrix system, with and unlimited growth potential.
Delta
A long-term cryptocurrency investment.
The bundle includes BTC, ETH, BNB, MATIC and eBSO at the time of Delta's creation, and as a result is overwhelmingly representative of the performance of the largest crypto market players.
BNO
The BNO is a digital asset that represents 100% physical gold which our company created. The price of the BlockNote coincide with the market price of investment gold.
