As Head of Art, I worked on the Hungarian Red Cross’s 2025 tax donation (1%) campaign, “There’s Always One More.” It was a rewarding challenge to create a visual identity for such a meaningful social initiative while keeping it engaging and accessible to a wide audience.
I helped shape the campaign’s creative direction and visual system across digital and offline channels, developing a cohesive visual language for social media, video, outdoor advertising, radio, and other campaign materials.
Mindig kell még egy
Campaign video
To reach younger audiences, we created a social-first campaign film set across Budapest. The video was designed to feel authentic, engaging, and native to social media while strengthening the campaign’s core message.
LESZEL SZIVES KAMPÁNY
As Head of Art, I worked on the Hungarian Red Cross’s 2024 summer blood donation campaign, “Take Time to Save a Life.” The challenge was to create a bold, memorable campaign that encouraged blood donation during the summer months, when donations typically decline.
I contributed to the campaign’s creative direction and visual identity across a wide range of touchpoints, including outdoor advertising, digital media, social content, public transport, and partner platforms, helping build a consistent and impactful campaign experience.
