As Head of Art, I led the creative direction and designed the complete visual identity for the 2024/25 Marketing Trendbook, in collaboration with my design team.

One of the most exciting challenges was translating the complexity of an entire market into a cohesive, abstract visual language that would capture attention and spark curiosity.

Beyond designing the book’s cover and interior layouts, I was also responsible for the overall social media identity and the complete visual communication across all digital channels.