I worked on a large-scale global website redesign program for Procter & Gamble, creating localized experiences for the Ariel and Tide brands across more than ten international markets.

The project was built on P&G’s internal design framework, where maintaining consistency while adapting to different cultures, languages, and regional market needs became one of the biggest design challenges. Every website had to feel locally relevant without compromising the global brand experience.

Beyond localization, I was responsible for maintaining and evolving the existing grid system and ensuring design consistency across multiple websites as the platform continued to grow.

In parallel, I created a wide range of digital campaign assets, PPC creatives, and marketing materials that supported regional and global communication for both brands.